Sabadell Council
“30 nits” (“30 nights”) is the name of a summer festival in Sabadell that packs every night of July with cultural events such as theatre, music, dance, storytelling, circus, puppet shows and short films. Cèl·lula has designed the poster for the festival on several occasions. Posters of this nature have to be memorable and use original resources to surprise the public and clearly convey the content of the event. With the design of this poster, we made a small tribute to our calligraphy teacher Keith Adams, a classic of Barcelona’s design schools, who had us fall in love with letters using his peculiar way of teaching the craft of calligraphy. We bought a neon lamp and transcribed the lines of the typeface while taking pictures with a slow shutter speed; by doing this, we created images evoking contemporary dance and were able to use the letters we drew to design the poster.