El País – Ara Idees
Given the trend in low-cost travel, the El País newspaper, El Viajero website and Ara Idees production company and publishing house held a call for tenders. The task was to design a series of travel guides to give away with the Saturday edition of the newspaper. Cèl·lula won the competition with its range of functional, colourful guides with a clear structure and icons to help users to find information easily.