Èmfasi
Èmfasi is a technology company that specializes in digital media, working primarily for architects and public institutions. The digital environment has opened up new avenues for work on corporate identity: Google, for example, changes its logo very often and the variation gives added value to the brand. Our idea was to create a logo with variations in each application but which retained the features that make it recognizable. To do so, we worked on a grid that allowed us to create different versions of a typeface made with pixels. This way, every time the medium changed, the shape of the brand would vary but the identity would not be lost. We created a background to go with the logo using the primary colours of RGB monitors, with very fine lines and little separation between them. This gave a moiré effect that adds to the movement and dynamism of the digital environment.