Corporate identity and web design

Inicia Asesores is a business consultancy with a special focus on supporting entrepreneurs, established companies, sole traders and cooperatives.

Every first-time business owner or entrepreneur goes through a period of uncertainty, a time when they need to be surrounded by trusted partners and professionals who can advise and inform them correctly.

We at Cèl·lula believe in a functional and simple graphic design that communicates the essence of a business. For this project, we were inspired by the letter “i” used to indicate information points on tourist signage, at airports, etc.

As well as being providers of Inicia Asesores, we are also clients of theirs. We can confirm that the feeling of comfort and security transmitted by their partners, Carles and Nuria, is similar to that sensation you get when you are in a foreign country and do not know where you are going and you stumble upon a tourist information office with friendly and efficient staff.

We highly recommend their services.

Design and creativity are strategic tools in the whole process from the beginning to the end. A business opportunity can arise in any part of the chain: production, logistics, alliances… Creativity is necessary to make good of these chances.
Today, “design” doesn’t mean decoration any more; it’s the chance for innovation and added value.

Date:
7, February 2013.
Time:
From 9:00 to 10:30 h.
Place:
Seu del Consell Intersectorial d’Empresaris (CIESC).
Gremi de Fabricants’s building. 30, Sant Quirze Street. 08201 Sabadell
Inscriptions:
Rosa Pons (rpons@ciesc.cat, 93 745 09 44)
Free

Merry Christmas!

Now, if you have an iPad (and soon, an iPhone or Android), you can write your Christmas List to the Three Wise Men using this application, which lets you draw pictures, take photos of the presents you want and enter text.



Once you have finished your letter, you can view it in any browser and send it to whoever you want.

Partners:
Development Dau Apps.
Graphic design Cèl·lula.
Layout web and php Rourets.
Digital marketing Mercadigital.

Logo design and corporate identity

Light is the most magical element in architecture, museum design and scenography. Gobelin is a consulting firm engaged in lighting projects and efficiency studies for these types of venture. In other words, they make magic with light.

We happen to think that graphic design is magical too. It is a language that can be used strategically, intelligently and with sensitivity to identify and position a brand in its market universe.

Lights, camera, action! We present the Gobelin brand.

(the power of graphic design II)

Tone is an interesting thing, especially when it comes to consumer products sold in supermarkets. Packaging designers strive to add an emotional element and discourse to products using fonts that evoke workmanship, photographs of wheat fields in the early morning or perfect slices of bread spread with Nutella.

A few days ago, we came across a fascinating experimental project by the Turkish graphic designer Mehmet Gozetlik, “Minimalist effect in the maximalist market”, in which he simplifies the graphics of consumer products as far as possible.

Interestingly – and correct me if I am wrong – projects with a minimalist slant tend to be related to gourmet or select products.

This is the power of graphic design: its ability to position every product in its brand universe.

Against the backdrop of a Gran Chill Laus on graphic design entrepreneurs, Joan from Canseixanta talked about his relationship with Londji and how he and Txell (illustrator, workmate and partner) successfully create toy after toy.

Londji approach design from the standpoint of setting themselves apart and selling a product that simply oozes magic and joy. In the words of Oscar Mariné, winner of the National Design Award, “design is the intelligence of things“. As well as being intelligent, these upcountry folk are magical too. Well done!

When it comes to designing a logo, label and website for a cheese of these characteristics, it is important to give the product centre stage. In this case, the cheese is virtually naked, allowing its character to come through: the appearance alone tells us what flavours are in store. As Ramon Roset writes in his blog: if you try these cheeses, you’ll become addicted.

That’s why a graphic design was chosen that used a typewriter font, a condensed sans serif typeface and handwritten text (for distinguishing between products). The design is purposely unassuming and humble so as not to interfere with the beauty of the product.

If you are a cheese fan, don’t miss out on this one!

Web design for the editorial designer Julia Font

Julia Font is a German graphic designer who specialises in editorial design. Her real name isn’t actually Julia Font, but she grew tired of spelling out her real surname – Von Fraunberg – again and again, so she adopted a new one, Font, which she got from the idea of a typographic font.

In the design of her site, we took inspiration from bookshelves. On these virtual online shelves, we can see the graphic design creations used by Catalonia’s leading publishing houses and the designs of the best-selling magazines in Catalan (Descobrir Catalunya and Sàpiens).

The whole site was developed at the studio in Wordpress.

Julia works regularly with Cèl·lula on editorial projects.