Sàpiens Publicacions
Descobrir Catalunya is a reference periodical in Catalan that publishes articles on the geography and customs of Catalonia. As part of the magazine’s redesign, we decided to create a new masthead. We needed a solid brand that would stand out and convey the experience and track record of the magazine, which is one of the leading exponents of Catalonia’s publishing market. We created the masthead using the Aachen typeface designed by Colin Brignall, which is a compact, Egyptian-style typeface with a Seventies feel. Although the magazine was actually launched much later, we achieved two aims with this: we gave the impression of experience and we connected readers emotionally with one of the most thrilling eras of Catalonia’s recent history.